doberdogsfd
05-16-2009, 11:57 AM
I wanted to take a moment and comment on what a good ad person looks like.
What any of us should expect from the person we have selected to handle a lay out for our beloved dogs or puppies.
Bob and I recently placed an Ad in the Doberman Digest for 4 of our puppies. The two show puppy dogs, Blackwood's Talamasca, Pagan and our girls Dark Serenity and Immortal Beloved.
We are thrilled with what Susan Lombard did for us!
She seemed to be able to get into our minds and see exactly how we wanted the puppies and the kennel presented.
Let's chat about the other things.
The things that come with contracting a professional to do a layout. Let's call it the business end. Suck out any emotion one might have over how adorable the puppies are and how much they are loved.
Ok. We are there.
We expect that professional to be just that, professional! Communication is huge, ability to actually meet a deadline without hysteria and last minute stress for the owner who is running the ad and the editor who has to get things done on time for the publication to go to print.
Quality of the layout is paramount, of course.
Clear expectations of what the professional will need from us.
No mystery, no games or gossip.
All just a simple and clear business transaction that brings the client back to that professional time and time again.
Susan did all of the above and went the next step to make us feel that we were valued clients and our needs, wants and privacy were important to her.
I would highly recommend her if anyone is thinking about running an ad in any of the publications.
What some of the people that do the ads need to remember in this very difficult Economic Environment is, we can close the door on them and go find someone else better than them.
Someone that can create something so special, you barely remember someone else once did this for you.
Business is business.
To remain competitive in the market, one must conduct oneself as professional. If not, word spreads and the next thing one knows, one is wondering why the business has faded and the money isn't there any longer.
Anyhow.....back to the fun stuff! Wait until everyone sees the incredible layout already waiting for when the girls hit the show ring! Ha!! :D
Thanks so much for all the nice emails and comments about our DD ad for the " kids" . We love it and are just as proud of them as we can be.
Cheryl
~ Blackwood~
What any of us should expect from the person we have selected to handle a lay out for our beloved dogs or puppies.
Bob and I recently placed an Ad in the Doberman Digest for 4 of our puppies. The two show puppy dogs, Blackwood's Talamasca, Pagan and our girls Dark Serenity and Immortal Beloved.
We are thrilled with what Susan Lombard did for us!
She seemed to be able to get into our minds and see exactly how we wanted the puppies and the kennel presented.
Let's chat about the other things.
The things that come with contracting a professional to do a layout. Let's call it the business end. Suck out any emotion one might have over how adorable the puppies are and how much they are loved.
Ok. We are there.
We expect that professional to be just that, professional! Communication is huge, ability to actually meet a deadline without hysteria and last minute stress for the owner who is running the ad and the editor who has to get things done on time for the publication to go to print.
Quality of the layout is paramount, of course.
Clear expectations of what the professional will need from us.
No mystery, no games or gossip.
All just a simple and clear business transaction that brings the client back to that professional time and time again.
Susan did all of the above and went the next step to make us feel that we were valued clients and our needs, wants and privacy were important to her.
I would highly recommend her if anyone is thinking about running an ad in any of the publications.
What some of the people that do the ads need to remember in this very difficult Economic Environment is, we can close the door on them and go find someone else better than them.
Someone that can create something so special, you barely remember someone else once did this for you.
Business is business.
To remain competitive in the market, one must conduct oneself as professional. If not, word spreads and the next thing one knows, one is wondering why the business has faded and the money isn't there any longer.
Anyhow.....back to the fun stuff! Wait until everyone sees the incredible layout already waiting for when the girls hit the show ring! Ha!! :D
Thanks so much for all the nice emails and comments about our DD ad for the " kids" . We love it and are just as proud of them as we can be.
Cheryl
~ Blackwood~